Becoming Kindred

words by Jamie Abbey / 6 Dec 2016

Welcome to our brand new Kindred plc website, we hope you like it!  Our journey to this point has been a lot of fun and this is just the beginning of a great new chapter of our story.

Welcome to our brand new Kindred plc website, we hope you like it!  Our journey to this point has been a lot of fun and this is just the beginning of a great new chapter of our story.

We’re now home to 12 brilliant brands that our customers know and love. We felt there was an increasing risk of confusion between ‘Unibet’ the brand and ‘Unibet Group’. So we thought we’d make things clear and simple for our customers, employees and investors by creating a new identity for our Group.  By organising ourselves this way we can ensure that all of our brands prosper by having a clear and unique identity.

The name ‘Kindred’ and the design of the logo reflects the very best of who we are. Kindred means family, tribe or clan, who have the same belief, attitude, or feeling. For us, that’s all about offering our customers the very best experience. It’s also about embracing the diversity of our 1,200 employees and celebrating our great culture.

As well as establishing a new name, we also launched five new employee values: We are Individuals United; We Dare to Challenge; We Build on Trust; We Seek to Innovate; We Believe in Friendship.  Over the coming months we’ll delve a little deeper into what these values mean and how we go about bringing them to life.

Thanks for reading.

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