Kindred Investment Story

Kindred is a leading online gambling company listed on Nasdaq Stockholm Large Cap with 20 years of experience in providing a safe and fun gambling experience for our customers, as well as attractive total returns for our investors and owners.

As a group we provide pre-game betting and live betting products within Sports betting, Poker, Casino and Games and Bingo, served through ten brands. Kindred’s companies hold local gambling licences in UK, France, Belgium, Denmark, Germany (Schleswig-Holstein), Italy, Australia, Ireland, Romania and Estonia, as well as international gambling licences in Malta and Gibraltar.

We create value for our owners and investors by offering our customers a truly personal, seamless and sustainable experience, securing continued growth for Kindred. We achieve this by:

  • Having a clear cut strategy and business plan

    with the strategic intent of becoming the number one operator across all of our markets, within an industry experiencing an average annual online European growth of 8.4% and global growth of 10%.

  • Adopting a multi-brand business

    allowing us to swiftly adapt to market demands, unite resources across all brands as well as add, develop, extend and discard brands, enabling us to secure continued growth.

  • Building a data and innovation driven organisation

    which ensures that we continue to lead the industry in terms of technology, product and communications development.

  • Securing a sustainable business

    Through obtaining local licenses where possible and elevating player safety, environmental initiatives, corporate citizenship and diversity to the highest level.

  • Operating a value based organisation

    Focusing on five core values: We are individuals united, We dare to challenge, We build on trust, We seek to innovate, We believe in friendship.